August 9, 2020

  • Business Case Studies

    Proprietary case studies on African entrepreneurs, companies and industries

  • , Industry Scoop

MTN Nigeria: On a Y’ello brick road

“It will take an intellectual and management challenge to displace MTN”, said Keem Belo-Osagie, the former Chairman of Etisalat now 9mobile, one of MTNN’s competitors, in his April 2013 Forbes interview.

This 2018 case study analyses how MTN Nigeria strategised, executed and conquered challenges on its way to becoming Nigeria’s largest GSM network.

Covenant University: The rise of the Eagles!

Nigerian Higher Institutions graduate over 1 million students annually into the Nigerian workforce in the face of numerous challenges such as rundown facilities, inadequate tutoring, staff strikes, etc. These challenges have led to a majority of graduates ending up unemployed or underemployed.

However, Covenant University (CU) is doing things differently (or so it seems) as 9 out of 10 of its graduates are employed after graduation. CU has been identified as an institution that breeds stars and influence makers in society, all achieved in a relatively short span.

This case study analyses the environment, strengths, challenges, operations and competitive edge that has made it successful.