Tunji Adegbite

  • Business Case Studies

    Proprietary case studies on African entrepreneurs, companies and industries

  • , Featured Case Study

    Proprietary case studies on African entrepreneurs, companies and industries

Ovation International Magazine: Instagram before Instagram

Ovation International Magazine, launched in 1996, disrupted the Nigerian media space with its high-quality pictures and feature stories. The brand carved a niche for itself by focusing on celebrities and the affluent, giving a rare peep into their glamorous lifestyle. However, its growth has been stalled by the advent of social media, especially Instagram.

A testament to its strength, Ovation still publishes monthly for distribution within and beyond Nigeria. This is a rare feat in the Nigerian magazine industry where many players no longer exist.

This case study delves into its business model, management, successes, challenges, and provides insights for entrepreneurs and businesses around the continent.

The inevitable rise of Marlians in Nigeria

How did Naira Marley grow his fan base into a micro-nation? What are the opportunities and threats that Marlians pose to businesses and the Nigerian Government.
A Marlian is defined as a free thinker who is opposed to the norm.

Naspire Business E-book

Get a copy of our business ebook: 15 Profitable Businesses You Can Start in Nigeria. A comprehensive guide to building profitable small businesses in Africa’s