Proprietary case studies on African entrepreneurs, companies and industries
Proprietary case studies on African entrepreneurs, companies and industries
“If your dreams don’t scare you, they are not big enough.[1]“ Breaking glass ceilings is what this Queen of Media does best! Mo Abudu is
Since it was founded in 2005, Nairaland, arguably Africa’s Number 1 online forum has grown to over 2.5 million members and 26 million unique visitors.
Ovation International Magazine, launched in 1996, disrupted the Nigerian media space with its high-quality pictures and feature stories. The brand carved a niche for itself by focusing on celebrities and the affluent, giving a rare peep into their glamorous lifestyle. However, its growth has been stalled by the advent of social media, especially Instagram.
A testament to its strength, Ovation still publishes monthly for distribution within and beyond Nigeria. This is a rare feat in the Nigerian magazine industry where many players no longer exist.
This case study delves into its business model, management, successes, challenges, and provides insights for entrepreneurs and businesses around the continent.
How did Naira Marley grow his fan base into a micro-nation? What are the opportunities and threats that Marlians pose to businesses and the Nigerian Government.
A Marlian is defined as a free thinker who is opposed to the norm.
How leadership, mentoring and social media are driving the growth of Nigeria’s Comedy Industry Olatunji Adegbite
