Industry Scoop

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    Combining data and analysis to help you connect the dots to patterns and trends of businesses within African contexts

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Naspire 2020 Half Year Business Insights

Naspire 2020 Half-year Insights is a summary report of headline socioeconomic events in Nigeria including insights on their impact on businesses, entrepreneurs and consumers.
These insights are crucial for corporates, SMEs, professionals, entrepreneurs, or individuals curious about the events unfolding in the macroeconomic environment.

MTN Nigeria: On a Y’ello brick road

“It will take an intellectual and management challenge to displace MTN”, said Keem Belo-Osagie, the former Chairman of Etisalat now 9mobile, one of MTNN’s competitors, in his April 2013 Forbes interview.

This 2018 case study analyses how MTN Nigeria strategised, executed and conquered challenges on its way to becoming Nigeria’s largest GSM network.

What Business Are You In?

After all is said and done, I dare to agree with the authors of the book ‘Delivering Happiness’ that what we sell isn’t our product