Ovation International Magazine: Instagram before Instagram

Ovation International Magazine, launched in 1996, disrupted the Nigerian media space with its high-quality pictures and feature stories. The brand carved a niche for itself by focusing on celebrities and the affluent, giving a rare peep into their glamorous lifestyle. However, its growth has been stalled by the advent of social media, especially Instagram. A testament to its strength, Ovation still publishes monthly for distribution within and beyond Nigeria. This is a rare feat in the Nigerian magazine industry where many players no longer exist. This case study delves into its business model, management, successes, challenges, and provides insights for entrepreneurs and businesses around the continent.
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