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MTN Nigeria: On a Y’ello brick road

“It will take an intellectual and management challenge to displace MTN”, said Keem Belo-Osagie, the former Chairman of Etisalat now 9mobile, one of MTNN’s competitors, in his April 2013 Forbes interview.

This 2018 case study analyses how MTN Nigeria strategised, executed and conquered challenges on its way to becoming Nigeria’s largest GSM network.